DIGITAL MARKETING DICTIONARY: WHAT IS SEO?

SEO

The SEO of the English Search Engine Optimization is the overall result of actions on-page and off-page aimed at increasing the visibility of a web site face to the results returned by a search engine like Google, Yahoo, or Bing.

SEO


The ordinal set of returned results is known by the English name of SERPs or Search Engine Result Page.

In the early 1990s, the first search engines emerged, including Yahoo, until Google made its appearance in 1996. It was then that the web pages boom began, and users began to realize that profits could be made with the Internet. With this idea as a goal, they realized that they needed to attract user traffic to their websites and that the best method was search engines. And they also needed to be at the top of the Internet; In this way, SEO was born.

The SEO focuses on organic search results, which means it is a free method. This method consists of search engine optimization or search engine optimization, improving the visibility of a website in the different organic results of the different search engines. This is also commonly known as SEO positioning. It is one of the positioning methods that has been changing the most over time with the new updates of some algorithms such as Penguin and Panda, which has resulted in changes in SEO positioning as well. The motto of this method is "everything for the user".

Despite there being a large number of factors that govern a search engine to position a page, the most important are:

The Authority: it can be summed up as the popularity of a website, the greater the popularity, the greater the value of the information contained in the said website. This is one of the most important factors to consider for a search engine when it comes to positioning the web on the Internet since it is based on the user's own experience; In other words, the more content is shared, it is because the information contained in that website has seemed more useful to users than other websites.
Relevance: it can be described as the relationship that a web page has with a specific search engine, which is not that a page often contains the search term (as it did at the beginning), but that the search engine is based in multiple factors on-site when determining the relevance of a page.

WHY IS SEO IMPORTANT?

The most important reason when considering the importance of SEO positioning is the fact that it makes a web page more useful, both for users and for search engines, although the latter is becoming more and more At more sophisticated, you still can't tell a webpage apart from a human. SEO positioning is important and necessary for search engines to understand what each page is about and whether the information on that page is useful to the user or not.

search engine

HOW DO SEARCH ENGINES WORK?

A search engine mainly has two steps:

Tracking: the search engine crawls the web with what are called bots, which go through all the pages through links, just like any user would when browsing the Internet. The crawling process begins with a list of web addresses of the crawls that have been previously performed and from sitemap systems, which are provided by other webpages. Once inside these websites, the bots look for links to other pages to visit them. These bots are especially attracted to sites that are new and to changes to existing websites.

The bots themselves are the ones that decide the pages to visit, the frequency with which they will do so, and the time they will crawl the website, which is why it is very important to have an optimal website load time and updated content. .

Indexing: once a bot has crawled a website and has already collected the necessary information, that page becomes part of an index in which it is ordered according to its content, its authority, and its relevance. In this way, when doing a search, it will be easier for the search engine to show the results with a greater relation to the search.

It is for all this that it is vitally important to take great care of the links of a web page and its content so that SEO positioning is the best possible within the search engines. If you want a business to be successful, you have to take great care of SEO positioning.

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